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Transforming wine programs with a seamless blend of hospitality, passion, and profitability

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Our 
Philosophy

At Decanting Hospitality LLC, our philosophy is guided by the rich and varied experience of our founder, Rocco McKeel. With a career spanning from locally owned Denver favorites to a world-renowned 3 Michelin-star restaurant, Rocco brings an unmatched level of expertise to every wine program. Our mission is simple: to make that caliber of excellence financially accessible to every restaurant in Denver.

We believe that supporting local restaurants means supporting the entire Denver community. By sharing our expertise, we aim to uplift neighborhood eateries, foster authentic connections, and contribute to a vibrant, thriving local dining scene. At Decanting Hospitality, every pour is a step toward building a stronger, more connected community—one glass at a time.

What We Offer

Wine Program Development

Crafting Exceptional Wine Experiences

  • Develop thoughtfully curated wine lists that reflect your restaurant's identity and concept.

  • Design easy-to-read, guest-friendly wine menus that drive sales.

  • Regularly refresh selections to maintain excitement and relevance.

Our Curation Process:

  • Discovery: Understand your brand, concept, and target audience.

  • Selection: Choose wines that align with your culinary offerings and guest preferences.

  • Presentation: Create a well-organized list with clear, consistent formatting.

Ongoing Wine Program Management

Keeping Your Program Dynamic and Profitable

  • Provide consistent updates to wine selections based on seasonality and market trends.

  • Implement a progressive integration plan with clear staff buy-in and sample weekly reports.

  • Ensure price points are optimized to balance profitability and guest satisfaction.

Management Highlights:

  • Price Optimization: Generate an additional 5-10% in wine profits by refining bottle and by-the-glass (BTG) pricing strategies.

  • Inventory Management: Maintain a well-curated stock that reduces waste and maximizes sales.

Custom Staff Training & Education

Building Confidence and Expertise

  • Conduct tailored training sessions to boost staff confidence in selling and serving wine.

  • Enhance hospitality knowledge, translating into better guest interactions and higher sales.

  • Focus on key areas: Navigation, Confidence, Sales, and Service.

Training Approach:

  • Interactive Sessions: Hands-on learning with practical selling techniques.

  • Knowledge Development: Deep dives into wine regions, varietals, and pairing principles.

  • Service Excellence: Standardize bottle service and improve service consistency.

Hospitality Integration

Creating Seamless Guest Experiences

  • Develop holistic beverage programs that integrate with your hospitality operations.

  • Standardize service procedures to ensure consistency and elevate guest satisfaction.

  • Offer strategic guidance on enhancing the overall ambiance and service approach.

Key Benefits:

  • Reduced Burnout: Streamlined processes and empowered staff.

  • Improved Guest Perception: Deliver a polished and professional wine experience.

Customizable Consulting Packages

Tailored Solutions for Every Need

  • Our consulting approach is not one-size-fits-all. We offer flexible packages to match your specific goals, whether you need a complete wine program overhaul or targeted support in specific areas.

How We Work:

  • Customization: Strategies are adapted to fit your unique business needs.

  • Collaboration: We partner with you, offering as much or as little involvement as you prefer.

  • Partnership: We execute in a way that aligns with your vision, maintaining your brand’s integrity.

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